“Sweating Together powerfully captures the benefits of social connections in physical exercise and offers a brilliant case study of leadership, entrepreneurship, well-being, and innovation.”
- Nance Lucas, Ph.D., Executive Director & Chief Well-Being Officer, Center for the Advancement of Well-Being, George Mason University.
“A must read for entrepreneurs, venture capitalist, fitness gurus and anyone who wants to understand and navigate the exploding market – and world – of technology, fitness and wellness.”
- Richard Florida, author of The Rise of the Creative Class
“Sweating Together powerfully captures the benefits of social connections in physical exercise and offers a brilliant case study of leadership, entrepreneurship, well-being, and innovation.”Nance Lucas, Ph.D., Executive Director & Chief Well-Being Officer, Center for the Advancement of Well-Being, George Mason University. ABOUT DAVID
“A must read for entrepreneurs, venture capitalist, fitness gurus and anyone who wants to understand and navigate the exploding market – and world – of technology, fitness and wellness.”Richard Florida, author of The Rise of the Creative Class BUY NOW
David has spent the last two decades working, researching, writing and teaching on the topics of innovation, entrepreneurship, creativity, well-being, business models and impact. He is a leading thinker on new venture creation, entrepreneurial and innovation frameworks and ecosystems, innovation and the well-being economy and the application of innovation management tools and frameworks
Academically, David has been a faculty member at George Mason’s School of Business for over 10 years and spent 2017-2022 leading the Center for Innovation and Entrepreneurship. He is the founder and principal of Moose Mountain Ventures, Inc. an advisory services firm helping new and existing ventures, investors, and other institutions develop innovative and impactful business models, understand the rise of the well-being economy, and create positive value for stakeholders. David is a regular social media and media contributor.
David had never taken an indoor cycling class before begrudgingly trying his wife’s Peloton bike in late 2016. He has now completed more than 5,000 classes on the Peloton platform and enjoys cycling, yoga, running, meditation strength classes. David can be found by his leaderboard name #ChicagoBorn.
ABOUT SWEATING TOGETHER
Sweating Together: How Peloton Built a Billion Dollar Venture and Created Community in a Digital World by David J. Miller, PhD (#ChicagoBorn)
The ultimate front row look at the meteoric rise of Peloton, one of the hottest consumer and fitness brands in the world. In Sweating Together Miller brings readers directly into the center of the sweat soaked, adrenaline fueled, NYC phenomena that is Peloton and provides a first-hand account of the rise of one of the most important ventures of tomorrow’s economy.
In 2012 John Foley and a group of co-founders launched Peloton, an interactive fitness and media company. In less than 10 years the company would be worth billions, disrupt the fitness industry and create a rabid, life changing community of members using sweat to span the digital and physical worlds.
Join Peloton fanatic and entrepreneurship researcher David J. Miller (#ChicagoBorn on the Peloton platform) as he dives deep into the people, business models and stories behind the ascent of Peloton. From connected fitness, social media and gamification to the role of physical space in a digital world, talent retention and community building, there is no better venture for understanding our ever-expanding innovation fueled, well-being economy than Peloton.
Miller unwittingly became a Peloton addict and spent thousands of hours sweating and growing relationships with Peloton members; he interviewed founders John Foley and Tom Cortese as well as other senior Peloton leaders, and Peloton celebrity instructors Robin Arzon, Matt Wilpers, Jenn Sherman and Jess King. Join Miller and race into the future with Peloton.